Salesforce Dreamforce 2017: 4 Next Steps for Einstein

Salesforce Einstein Prediction Builder, Bots, Data Insights and Data Explorer stand out as the big AI and analytics news. Here’s what they’ll do for your business. To Salesforce customer Bill Hoffman, Chief Analytics Officer at Minneapolis-based US Bank, the “A” in “AI” is about “augmented” intelligence because, as he said in a keynote at this […]

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Oracle Launches First AI App: Adaptive Intelligent Offers

Oracle demos Adaptive Intelligent Offers app for commerce, marketing. Next up are more CX capabilities as well as ERP, HR and supply chain apps. The biggest reveal at the April 25-27 Oracle Modern Customer Experience (CX) Event in Las Vegas was the debut of Oracle Adaptive Intelligent Offers (AI Offers). It’s the first app in a planned portfolio […]

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Salesforce Einstein: Dream Versus Reality

Salesforce has introduced Einstein as a set of platform services, but for now it seems more like a collection of acquired parts. Here’s a look at what’s real and what’s coming. “There’s a reason they call it Dreamforce,” quipped one Salesforce partner executive at the company’s big October 4-7 event in San Francisco. “They’re great […]

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Salesforce Reboots Wave Analytics, Preps IoT Cloud

Salesforce Analyst Summit 2016 highlights Wave Analytics Cloud makeover and work in progress on the Internet of Things strategy and Salesforce Thunder. Salesforce has successfully rebooted its Wave Analytics Cloud. It’s also apparent that company is trying to avoid the sorts of missteps that plagued Wave as it prepares Salesforce Thunder and the Internet of […]

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Salesforce Sales Wave Analytics: Full Menu or À La Carte?

News Analysis: Salesforce offers the Salesforce Wave, the platform, and Sales Wave Analytics, the first of multiple apps to come. Should you choose focused apps, the all-purpose platform, or both? As always, cost and functionality should be your guide. Salesforce last week announced Sales Wave Analytics, the first of several Wave Analytics Apps the vendor […]

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